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  • Spear Capital investment to increase AFZ's production 75pc

    Associated Foods Zimbabwe (AFZ), a prominent food processing company in Zimbabwe, has secured an undisclosed equity investment from Spear Capital. The investment will enable AFZ to increase its capacity utilization from 35 percent to 75 percent. AFZ is known for its Mama's and Farmgold product lines, which encompass a range of food products such as peanut butter, jams, snacks, cereals, baked beans, and canned goods. The funding from Spear Capital will be used to enhance AFZ's operations and environmental impact, allowing the company to expand its presence not only in Zimbabwe but also in the region. AFZ also plans to allocate a portion of the investment towards supporting local smallholder farmers through an out-grower scheme. Currently, AFZ collaborates with 1,100 self-funding farmers, and with the injection of capital from Spear Capital, they anticipate increasing this number to 2,500 farmers, with a focus on empowering women, who make up 60 percent of the farmers. Spear Capital views AFZ as a strategic partner due to its association with major food suppliers in Zimbabwe, providing a secure entry into the country's high-growth market. The investment is expected to create more opportunities for AFZ to supply goods to consumers and capitalize on the lucrative regional market. Under the Mama's brand, AFZ offers a diverse portfolio of products, including peanut butter, mixed fruit jam, sweet orange marmalade, cornflakes, popsnacks, and puffed kurls. The Farmgold brand specializes in tomato puree and other related products.

    June 2022

  • Associated Foods of Zimbabwe eyes export markets

    HARARE - Associated Foods of Zimbabwe (AFZ), a food manufacturing company, has announced its intention to enter the export market due to a significant increase in its production capacity. The company's production levels have surged by 600 percent, from 40 tonnes per month to 280-350 tonnes of foodstuffs, thanks to a $2 million fund from Norfund. This growth is attributed to the ISO 22000 certification, which ensures world-class manufacturing processes and safety. With this certification, AFZ aims to expand its reach into the regional and international markets, targeting countries such as Botswana, South Africa, Zambia, and the SADC region as a whole. AFZ processes and distributes various food products under brands like Mama's, Farmgold, and Sunbird, including natural fruit jams, peanut butter, canned fruits, processed tomatoes, and more. ISO 22000 certification demonstrates an organization's ability to control food safety hazards, guaranteeing the safety of its products for consumption.

    February 2023

  • Associated Foods Zimbabwe Pledges Support to Jairos Jiri Homes of Disabled and Blind

    Associated Foods Zimbabwe, the renowned food manufacturing company behind the Mama's Range of Products and Farmgold Range of Products, has pledged its support to Jairos Jiri homes, which provide housing for individuals with disabilities and blindness. In a partnership ceremony held at the Jairos Jiri national headquarters, Walter Machaka, the New Initiatives and Digital executive of Associated Foods Zimbabwe, announced that they would be providing one home per month with their products. This includes Mama's Peanut Butter, Mama's Baked Beans, Mama's Mixed Fruit Jam, as well as snacks and cereals. Associated Foods Zimbabwe expressed its commitment to this long-term partnership, driven by their desire to assist individuals with disabilities, blindness, and the vulnerable in society. They emphasized the importance of corporate social responsibility and giving back to the community. As a demonstration of their dedication, Associated Foods Zimbabwe brought a range of their products to the ceremony. The company will be supporting various homes, including Kadoma School of Blind, Gweru Naran School for the Deaf, Harare Centre, Waterfalls Centre, Rusape, Bulawayo Vocational Skills Training Centre, Masvingo Vocational Training Centre, Mutoko-Mukombwe Primary, Mudzi-Nyamuwanga Primary, Bulawayo-Pumula Hostel, and Zvishavane Home. Jameson Jeche, the National Sales Manager, expressed gratitude to the Jairos Jiri Association for their commendable work. He shared the background of Associated Foods Zimbabwe and its mission to become the leading food manufacturer in the region and beyond. Jeche reiterated the company's commitment to supporting the communities in which they operate. In response, Wilson Ruvere, the director of Jairos Jiri, expressed his gratitude to Associated Foods Zimbabwe for their commitment and urged other corporations to follow their lead in giving back to the community. He commended the generosity of Associated Foods Zimbabwe, highlighting their support for all 12 Jairos Jiri homes across the nation, catering to one home per month. Ruvere took the opportunity to thank the entire team at Associated Foods Zimbabwe, with special recognition given to the Chief Executive Officer for their wonderful gesture.

    April 2023

AssociatedFoodZimbabwe

We strive to deliver customer needs and to add value to the Food industry through the provision of affordable, quality edibles manufactured through cost effective methods and procedures whilst ensuring that the interests of all stakeholders are honored.

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17393 , Dhlela Way Graniteside, Harare

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